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From the very day we introduced CHILL Towels at the PGA Show in January 2007 women suffering from hot flashes began using CHILL Cooling Towels as a hot flash relief.

To verify CHILL's effectiveness for hot flash relief, consumer focus groups of ten women each were conducted by an independent research company in Miami, FL on August 20, 2007.

Each group consisted of women who currently suffer from moderate to severe hot flashes

The women in these groups also:

1. Experienced hot flashes that lasted at least several minutes and occur at least once a day
2. Currently sought relief (home remedies or store bought – not prescription drugs) for hot flashes
3. Were open to trying new products
4. Were comfortable making purchases online
5. Represented a mix of demographics and ethnicities
6. Were a mix of those who worked away from home (75%) or worked at home or did not work (25%)
7. Were articulate and creative

Prior to the focus group discussion, the respondents completed a homework assignment. They were given 3 CHILL Cooling Towels to sample and they recorded their experiences with the product.

Research Results:
CHILL Cooling Towels offer better hot flash relief than the respondents' current remedies

1. Overall, respondents find the CHILL Cooling Towels to be effective at relieving their hot flashes. The towels help them feel immediately cooler and refreshed
   "It did what I needed it to do." – Respondent
   "I LOVE these cooling towels!" – Respondent
   
   
2. Many feel that the unique towels cool down their body temperature better and quicker than their current home remedies
   "Cooled me down immediately." – Respondent

Their current methods of seeking relief from hot flashes include...

1. Using wet cloths and wet wipes
2. Fanning themselves with paper or a fan
3. Splashing water on themselves
4. Putting cooling gel on
5. Freezing a cloth rice bag
6. Water bottle spray

The convenience of the CHILL Towels differentiates it from potential competitors

1. The CHILL Cooling Towels are also liked for offering convenience and portability, (the 12X12 inch towel is purse size) whether for use on-the-go or at work, or to keep on nightstand for night sweats. Respondents feel that this is a very important and unique advantage over home remedies.
2. The cooling effect is felt to have a longer duration compared to other remedies. Most respondents said the CHILL Cooling Towels are sufficiently cooling for the duration of their hot flash.
3. Some also find that the towels can be reused over the course of the day

Additional advantages of the CHILL Cooling Towels include...

1. Stay cool no matter where kept- even in a hot car. Paper wipes can't do this
2. Less messy than water and cooling gels
3. More durable than paper wipes

The respondents also report the towels to be good and cooling for other purposes- when they were hot and sweaty not due to a hot flash, to relieve stress and body aches, for a hurricane kit, etc.

Try CHILL Cooling Towels today just visit the CHILL STORE Click here